Acer Inc. (/ˈeɪsər/ AY-sər; Chinese: 宏碁股份有限公司; pinyin: Hóngjī Gǔfèn Yǒuxiàn Gōngsī, lit. Hongji Corporation Ltd.) is a Taiwanese multinational hardware and electronics corporation, specializing in advanced electronics technology, headquartered in Xizhi, New Taipei City, Taiwan. Acer's products include desktop PCs, laptop PCs (clamshells, 2-in-1s, convertibles and Chromebooks), tablets, servers, storage devices, virtual reality devices, displays, smartphones, and peripherals. Acer also sells gaming PCs and accessories under its Predator brand. In the early 2000s, Acer implemented a new business model, shifting from a manufacturer to a designer, marketer, and distributor of products, while performing production processes via contract manufacturers. In 2015, Acer was the sixth-largest personal computer vendor in the world. Currently, in addition to its core IT products business, Acer also has a new business entity that focuses on the integration of cloud services and platforms, and the development of smartphones and wearable devices with value-added IoT applications.